A general insurance contact centre in Australia was taking on more claims and policy contact than its roster could grow to meet, and most of that contact never needed a person. The operation was not short of technology.
It ran a mature contact centre platform, a maintained knowledge base and a workforce management tool that could forecast demand to the half hour, but none of it helped in the moment a customer was on the line. Agents opened every conversation cold, pulled context together from three systems by hand, and searched the knowledge base whilst the customer waited.
Waiting times had passed the point where customers were abandoning calls, and the calls being abandoned were mostly the straightforward ones: policy details, claim status, payment arrangements, document requests. Hiring was the obvious answer and the wrong one.
Recruitment and accreditation take longer than a seasonal spike lasts, so the operation was either carrying capacity it did not need or short of it exactly when correctness mattered most. In regulated financial services an overloaded queue is not only a service problem: it is the condition under which rushed and inconsistent answers get given about excesses, exclusions and claim outcomes, and those answers carry conduct consequences long after the queue has cleared.